Ideation | Notion

If the idea isn’t strong, no one’s clicking on the video—let alone watching it!
For ideation, the goal wasn’t just to find good ideas but to generate ideas and filter out the bad ones.
If we came up with 10 ideas, only 3 might actually be worth making a video on.
So, to get to those 3,
We followed several structured practices to refine and validate them.

These topics have already been tested and proven to work.
They are risk-free ideas with a higher chance of success.
If a video on a channel outperformed the rest, chances are it will perform well on yours too.
For instance,
A video about how jobless Bollywood actors sustain themselves gained 1.3M views—an inherently intriguing topic. https://youtu.be/lDuN4jIbH-o?si=ffQ3el1oVtteW6_U
Based on a similar concept, we created our own version, which pulled in 1.2 Million. https://youtu.be/nDYoQTCvhv8?si=fz5mXL7tfBuMl4Di
That doesn’t mean copying the idea directly but rather repackaging it.
Both videos may seem similar but are research & structured very differently—more on repackaging in the “Drafting” section.
This method isn’t limited to outperforming videos from other channels.
Even revamping older successful content works well.
A video that got 183K views five years ago was repackaged and updated, https://youtu.be/q-8-_cDhWew?si=ZQ9nJsbXjqREEPeV
Leading to 1.5M views this time https://youtu.be/5JxTLyrgKhI?si=-P1PJ5uHwtCh-zb2
But the key is to take outlier inspiration from a similar niche channel.
If the audience preferences are different, then no matter how well an outlier video performed elsewhere, there’s a high chance your audience won’t resonate with it.